Logo design: GARAGEM
GARAGEM is an audiovisual, motion graphics and photography work group based in Setúbal, Portugal.
Design process begun with an idea of transforming and refreshing previous version: stay in the (font) family, similar colors and preserving the accented A letter. First sketches consisted of outlined letters, following the idea of retaining the structure. Simplifying to the core.
GARAGEM: logo design process.
Doors, metal, texture, lines, opening, overlapping: GARAGEM brainstorming presented through capital, centered ‘A’.
Color layer is slightly moved from the ‘skeleton’, creating an association of a shadow movement.
GARAGEM logo applied.