Logo design: GARAGEMÂ
GARAGEM is an audiovisual, motion graphics and photography work group based in Setúbal, Portugal.
Design process begun with an idea of transforming and refreshing previous version: stay in the (font) family, similar colors and preserving the accented A letter. First sketches consisted of outlined letters, following the idea of retaining the structure. Simplifying to the core.
GARAGEM: logo design process.
Doors, metal, texture, lines, opening, overlapping: GARAGEM brainstorming presented through capital, centered ‘A’.
Opening.
Color layer is slightly moved from the ‘skeleton’, creating an association of a shadow movement.
Color palette.
GARAGEM logo applied.
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