Logo design: GARAGEM 

GARAGEM is an audiovisual, motion graphics and photography work group based in Setúbal, Portugal.

Design process begun with an idea of transforming and refreshing previous version: stay in the (font) family, similar colors and preserving the accented A letter. First sketches consisted of outlined letters, following the idea of retaining the structure. Simplifying to the core.

GARAGEM: logo design process.

Doors, metal, texture, lines, opening, overlapping: GARAGEM brainstorming presented through capital, centered ‘A’.

Opening.

Color layer is slightly moved from the ‘skeleton’, creating an association of a shadow movement.

Color palette.

GARAGEM logo applied.